Within a cremation franchise model, you will have plenty of marketing support and pre-existing systems and tools to leverage. The most time-consuming and labor-intensive aspects of marketing, such as building your company’s website and developing marketing collateral, will have been done for you.
But, there are ways you can optimize these tools and make your business stand out among competitors. Local marketing is one of the most efficient ways cremation business owners can target customers in their local market. Here are a few tips to approach local marketing to ensure you’re making the most of your marketing materials for your cremation business:
Optimize Your Google My Business Listing
Google My Business is a platform for businesses designed to streamline and increase visibility within Google. Google My Business allows companies to appear in local search results for queries related to their products and services, making it essential for local SEO.
You can create your Google My Business page for free by visiting Google Business, clicking ‘Get on Google’ and creating a Google account for your business. You will then be prompted to put in more information about your business, such as hours of operation, address and phone number. You can optimize your listing by adding photos and encouraging guests to leave reviews and interact with your page.
Create a Yelp Page
Yelp is another great resource for businesses to market at the local level. Yelp has a free suite of tools available that allow business owners to respond to reviews, upload photos and create Yelp Deals. They have other paid options, such as targeted Yelp ads and removal of competitor ads, but you can easily cover the basics for your business for free. The average annual revenue generated by a business claiming its free Yelp page is approximately $8,000, according to Boston Consulting Group. It is a worthwhile investment as a paid or free option for local business marketing.
To get started, simply go to Yelp for Business Owners, click on ‘Claim Your Business’ and start filling out your information. Once your page is established, you can begin utilizing all your free capabilities. You can also monitor visitor activity on your page to help understand your audience.
Join Your Local Chamber of Commerce
Joining your local chamber of commerce is another great way to kick-start local marketing initiatives. It can help you build valuable connections with other businesses and members of the community. Being a chamber member also allows you exclusive advertising opportunities in chamber newsletters and other local literature. At the same time, the local chamber’s website will link back to your business website, helping to improve your cremation business’ ranking in search engines results.
Not only is the chamber of commerce a great avenue for advertising and networking, but it also lends credibility to your business. According to a recent study, when consumers know that a business is a member of their local chamber of commerce, they are 44 percent more likely to think favorably of that business. Sixty-three percent of consumers from the same study said they would be more likely to purchase goods or services from the company in the future.
There are many benefits from starting your cremation business within a franchise system with proven marketing methods. Building on the marketing foundation is key in promoting your business at a local level and increasing brand visibility and awareness within your community.
If you’re interested in the Cypress Pointe Cremation franchise opportunity, contact Joe@cypresspointecremation.com or call us directly at 618-741-7835.
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