Before opening your own cremation business, there are many factors you need to consider – from real estate to operations to compliance. One of the benefits of opening a cremation franchise is that many of these details have already been considered and figured out ahead of time—helping you focus on becoming successful in your first year of business.
However, there are still several areas you need to be familiar with in order to be a prosperous franchisee. Here are some tips to help you become a well-respected business owner in the death care industry:
1. Affordability is a Top Concern
More and more people are opting for cremation, since it is a more affordable and cost-effective option than a traditional burial. The number of cremations in the U.S. has almost doubled in the past 15 years, according to the Cremation Association of North America (CANA). This number is only expected to increase in the coming years, as cremation becomes the more preferable option for many.
2. Need for Dignified Funeral Services
Although cost considerations are a big factor in choosing cremation, you need to make sure you are still giving families the compassionate, dignified experience they would get with a traditional burial. They should not feel like they need to spend a fortune in order to properly honor their family members. You can offer affordable services while still giving families a positive experience, as well as the peace of mind that their family member will be treated with the utmost care and respect. Make sure you communicate this to them, and don’t make them feel like they are losing out on anything by opting for cremation.
3. Offer Different Service Packages
Direct cremation does not include a formal funeral or any pre-funeral events, which is part of the reason it’s a more cost-effective option. You should be flexible with your service offerings, so that clients can get a direct cremation with a formal service if they wish. This could be a memorial service at a later date or an ash scattering ceremony. Cremation offers families flexibility on timing and location of the service, so make sure you have different service packages to accommodate families.
4. Hire the Right People
When it comes to cremation or any other death care service, families want and expect to be provided with the best possible care. Hiring compassionate staff that will take your clients’ needs into account is a necessity in running a successful cremation franchise. Years of experience in the funeral or death care industry are important, but compassion and empathy are even more important traits for you to look for in job candidates. You should get a feel for this during the interview, but you can also target some of your questions to make sure you’re hiring the right people. Their mission should align with yours, and they need to be a positive point of support for your clients. Here are some questions you can ask candidates to make sure they’re the right fit for your business:
- What are your core values?
- What are your priorities in your life and work?
- What is a unique contribution you wish to make to the world in your career?
Opening your own cremation business can be a great career and life change, whether you have experience in the death care industry or are simply looking for a more fulfilling career.
If you’re interested in the Cypress Pointe Cremation franchise opportunity, contact Joe@cypresspointecremation.com or call us directly at 618-741-7835.
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